I've found podcasting to be the wave of the present and future and if you don't know what it is by now your far behind the rest of us.
Podcasting in a nutshell is creating podcast which is an mp3 audio file that can be played
on any device which reads mp3 audio files. Kiss CD's goodbye it's all about the mp3 now.
Sharing mp3 is a fast, affordable and most convenient way to enjoy audio files.A knowledge of mp3 audio files and how they work for you makes a great different in promotion of your business.
If you'd rather not get into the technical aspect of audio files I totally understand but don't over look the benefit of podcasting simply because of that.
There are many sites online which allow you to create podcast using a microphone connected to your computer or your telephone. And once you've begun making those podcast you'll want everyone to listen to them. Even those that don't have access to the internet, or own and Iphone/Iphone.
Don't worry all hope is not lost. There is a site that can provide you with a telephone number for your podcast which means everyone and anyone with access to a telephone can listen to your podcast.