According to the textbook, sharing too much information or sharing too often can irritate your followers. I had to chuckle as I read that because If you use social media everyday for personal use then this is bond to happen sooner or later especially when emotions are in motion.
Timing strategies are tailored to fit your business and there isn't a one size fits all way to interact on your social media accounts. Some brands should and do interact more than others and their supporters are fine with that. Other brands may interact less and that also works for them.
The only way to determine what's best for your brand is by using the principles of social media and the first principle is to LISTEN ! Your supporters will tell you what they want. After all that goes right back to supplying the need that people demand. Give the people what they want.
According to the textbook your timing strategy your updates should be: