Entrepreneurship: Richard Branson

Richard Branson - Chairman of the Virgin Group: Richard Branson, Chairman of the Virgin Group, shares his story as a successful entrepreneur with a diverse portfolio.








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Design: Lovely D Logo

I've been sketching this heart with underwear on it for over a year now. I was still unsure about whether or not this was the image I wanted to represent the Lovely D brand. I second guessed myself. I had to remember how and why lovelyd was created and what the heart original stood for. It was about love and following my heart of course but it's a little more than that. This is also about passion, freedom and yes SEX ! So how do you take a heart and make it sexy ?? You put bikini panties on it !! 

Created from the original sketch #1

The logo above was the original rough draft of the logo I created from sketch #1. I wanted to keep the shape but change the panties (black area) to look more like a bikini then briefs.

Second rough draft of the logo from sketch #1

The logo above made me think of candy more than anything else so I had to change it. 

I got a second opinion and I was told that this logo looks like a butt and a bra. I'm sure different people will interpret it differently but It's actually intended to resemble a woman's hips, curves, pelvic area and upper thighs. These together form a beautiful heart shape. 

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Design : LDE Logo

A logo should communicate everything about your business that you want clients to know before ever speaking to you. That's why It was time for a total revision of the previous logo for Lovely D Entertainment. I wanted more than a logo I wanted a persona that relates to the group of people Lovely D Entertainment was created to provide services for.  Or maybe this is the person you aspire to be. The professional woman who runs her own business online and looks fabulous while doing it. She does it flawlessly without a nail broken or a hair out of place. She's a passionate, conscious woman lead by her heart, but guided by sound judgement and logic.

The branding and identity kit will be released in upcoming months.

New LDE Logo

Original Sketch

Old LDE logo

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Webdesign: Style Tiles

Creating style stiles is going to save a lot of time and help to put the website design into perspective. Therefore, I have decided that during the first week of development while research is being done I will also create a style tile for my clients. A style tiles is much more useful to the website development than a mood board. Also, I tend to associate mood boards with logo and graphic design. 

So, when working with a graphic designer I'd like for the graphic design to handoff the mood board along with the logo.

Ultimately the mood board, logo, style tiles and wire frames will be reviewed and approved by the client. Honestly, the thought of having a client approve every step makes me cringe. However, I know that this is generally the best way to make sure the client is satisfied with the website.

For those of you who are not familiar with style stiles I've included these below as a sample for you to become better informed about including style tiles in the professional process of website design and development. 

Having this style tile will help you in the future when you need other things designed for your business.  I'm going to get more into detail about the importance of the style tile and mood board in the future as I blog more about brand identity for your business.

For clients I will be presenting two completely different style tiles however for the samples below of pre-existing websites two weren't needed.

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