"Its not WHAT you Know or WHO you Know its WHO KNOWS YOU"
That's just the way it is ...
Marketing is king.
There are plenty of them, but let me just give you
Case 1: Coca Cola vs Pepsi
Since 1975, Pepsi has been running "The Pepsi
Challenge" where they hand 2 unlabeled cups to
bystanders in malls – one containing Pepsi and
the other one, Coke, and then they'd ask which
The result? Pepsi topped the challenge.
But Coca Cola is still the number one soft drink.
Why? ....... Advertising.
Case 2: McDonalds
Let's face it.
They don't have the best tasting burgers.
They don't have the best tasting french fries.
But they do know where to put their branches.
A marketing buddy of mine once said "McDonalds
is not in the fast food business, they're in the
real estate business."
Content is just a part of marketing
The way I apply it to my businesses ... content
is just a part of marketing.
Marketing is everything a potential customer sees,
hears, tastes, smells, feels, experiences, learns,
believes and knows about a company.
It includes everything from the color choices in
your logo to the packaging of your products to
customer service, the way you answer the phone,
use email and company guarantees.
It is seen in your advertising, branding, content
and promotions. It is your website, blog,
stationary, business cards, product line, sales
reps and public relations.
There are a lot of people out there who are
topping the charts but are not really "the"
best or don't really posses the best skills –
but they know how to market themselves.
Another quick example: Bruce Lee, not the
strongest, not the quickest but the most popular
martial artist ever.
There are a lot of people too who have "the"
best content, but are unknown.
Of course, I'm not saying that you should just
put all your efforts into marketing – again,
content is part of marketing – you have to
Not necessarily the best content, but "good
enough" content is necessary to keep them coming