Saturday, June 12, 2010

Marketing Is King

Network Email
"Its not WHAT you Know or WHO you Know its WHO KNOWS YOU"

That's just the way it is ...

Marketing is king.

There are plenty of them, but let me just give you

two examples:

Case 1: Coca Cola vs Pepsi

Since 1975, Pepsi has been running "The Pepsi

Challenge" where they hand 2 unlabeled cups to
bystanders in malls – one containing Pepsi and
the other one, Coke, and then they'd ask which
tastes better.

The result? Pepsi topped the challenge.

But Coca Cola is still the number one soft drink.

Why? ....... Advertising.

Case 2: McDonalds

Let's face it.

They don't have the best tasting burgers.

They don't have the best tasting french fries.

But they do know where to put their branches.

A marketing buddy of mine once said "McDonalds

is not in the fast food business, they're in the
real estate business."

Content is just a part of marketing

The way I apply it to my businesses ... content

is just a part of marketing.

Marketing is everything a potential customer sees,

hears, tastes, smells, feels, experiences, learns,
believes and knows about a company.

It includes everything from the color choices in

your logo to the packaging of your products to
customer service, the way you answer the phone,
use email and company guarantees.

It is seen in your advertising, branding, content

and promotions. It is your website, blog,
stationary, business cards, product line, sales
reps and public relations.

There are a lot of people out there who are

topping the charts but are not really "the"
best or don't really posses the best skills –
but they know how to market themselves.

Another quick example: Bruce Lee, not the

strongest, not the quickest but the most popular
martial artist ever.

There are a lot of people too who have "the"

best content, but are unknown.

Of course, I'm not saying that you should just

put all your efforts into marketing – again,
content is part of marketing – you have to

Not necessarily the best content, but "good

enough" content is necessary to keep them coming

So in conclusion: Marketing is king.

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