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Friday, June 6, 2014

Design : LDE Logo

A logo should communicate everything about your business that you want clients to know before ever speaking to you. That's why It was time for a total revision of the previous logo for Lovely D Entertainment. I wanted more than a logo I wanted a persona that relates to the group of people Lovely D Entertainment was created to provide services for.  Or maybe this is the person you aspire to be. The professional woman who runs her own business online and looks fabulous while doing it. She does it flawlessly without a nail broken or a hair out of place. She's a passionate, conscious woman lead by her heart, but guided by sound judgement and logic.
The branding and identity kit will be released in upcoming months.





New LDE Logo
Original Sketch

Old LDE logo





Tuesday, May 20, 2014

Marketing : Summit for entertainment marketers held by Imedia



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Saturday, January 4, 2014

Webdesign: Style Tiles

Creating style stiles is going to save a lot of time and help to put the website design into perspective. Therefore, I have decided that during the first week of development while research is being done I will also create a style tile for my clients. A style tiles is much more useful to the website development than a mood board. Also, I tend to associate mood boards with logo and graphic design. 

So, when working with a graphic designer I'd like for the graphic design to handoff the mood board along with the logo.

Ultimately the mood board, logo, style tiles and wire frames will be reviewed and approved by the client. Honestly, the thought of having a client approve every step makes me cringe. However, I know that this is generally the best way to make sure the client is satisfied with the website.

For those of you who are not familiar with style stiles I've included these below as a sample for you to become better informed about including style tiles in the professional process of website design and development. 

Having this style tile will help you in the future when you need other things designed for your business.  I'm going to get more into detail about the importance of the style tile and mood board in the future as I blog more about brand identity for your business.

For clients I will be presenting two completely different style tiles however for the samples below of pre-existing websites two weren't needed.












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Friday, December 13, 2013

Website Grades: Did you pass ?

These results were generated by Yslow






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Sunday, November 24, 2013

Networking Event: Chicago Entrepreneurs




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