Social Media: Branding & Social Media Law

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Branding: Color Emotion Guide

According to this chart Wikipedia creates balance, monster energy drinks are peaceful, Oreo's are dependable, Taco Bell is creative, Target gets us excited, Hooters is friendly, and McDonald's give us optimism.  
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Marketing Is King

Black Business Space - Where Networking and Money Meet "Its not WHAT you Know or WHO you Know its WHO KNOWS YOU" That's just the way it is ... Marketing is king. There are plenty of them, but let me just give you two examples: Case 1: Coca Cola vs Pepsi Since 1975, Pepsi has been running "The Pepsi Challenge" where they hand 2 unlabeled cups to bystanders in malls – one containing Pepsi and the other one, Coke, and then they'd ask which tastes better. The result? Pepsi topped the challenge. But Coca Cola is still the number one soft drink. Why? ....... Advertising. Case 2: McDonalds Let's face it. They don't have the best tasting burgers. They don't have the best tasting french fries. But they do know where to put their branches. A marketing buddy of mine once said "McDonalds is not in the fast food business, they're in the real estate business." Content is just a part of marketing The way I apply it to my businesses ... content – is just a part of marketing. Marketing is everything a potential customer sees, hears, tastes, smells, feels, experiences, learns, believes and knows about a company. It includes everything from the color choices in your logo to the packaging of your products to customer service, the way you answer the phone, use email and company guarantees. It is seen in your advertising, branding, content and promotions. It is your website, blog, stationary, business cards, product line, sales reps and public relations. There are a lot of people out there who are topping the charts but are not really "the" best or don't really posses the best skills – but they know how to market themselves. Another quick example: Bruce Lee, not the strongest, not the quickest but the most popular martial artist ever. There are a lot of people too who have "the" best content, but are unknown. Of course, I'm not saying that you should just put all your efforts into marketing – again, content is part of marketing – you have to deliver. Not necessarily the best content, but "good enough" content is necessary to keep them coming back. So in conclusion: Marketing is king. For more free information: http://www.leegreenonline.com/recommends/marketingonline

Enterpreneur Spotlight : Thias Mills

I first came across the profile of Thias Mills on myspace about two years ago and instantly I was impressed and inspired. 

Thias Mills is the founder, voice, and columnist of Lipserviceink.com a hip and fresh radioshow full of exclusive celebrity interviews. She is someone that every writer, youth advocate and entrepreneur should know. Whether you are a writer, avid reader or a youth advocate with a mission take advantage of the opportunity to spread Lub and Literacy with Thia's Mills Lub (love) Literacy Campaign.



 

clipped from: www.lipserviceink.com   

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When her world was unexpectedly erased by a devastating storm, what else could fiery Columnist / Poet / Artist / Entrepreneur Thais Mills do but pick her pencil up to INK the next chapter.

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Thais's first dot-com venture, Enticing Objects emerged spotlighting her hand painted crafts which today have expanded to include Office Art, Craft Magnets, Photo Clips and The Little Canvas Collections with charity beneficiaries attached.  Developing her already savvy writing skills at Southern University in New Orleans, Thais began transposing her words in three prominent publications, Data News Weekly, Offline and Sisterhood Magazines in columns spanning from romance to entertainment. She now utilizes those skills on LipServiceInk.com an eclectic portal which fuses her custom column creations with innovative celebrity interviews music and literacy education. 

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LipServiceInk.com smartly uses bookmarks as its marketing tool and to date more than 4 million bookmarks have been distributed across the globe.