Design: Lovely D Logo

I've been sketching this heart with underwear on it for over a year now. I was still unsure about whether or not this was the image I wanted to represent the Lovely D brand. I second guessed myself. I had to remember how and why lovelyd was created and what the heart original stood for. It was about love and following my heart of course but it's a little more than that. This is also about passion, freedom and yes SEX ! So how do you take a heart and make it sexy ?? You put bikini panties on it !! 

Created from the original sketch #1

The logo above was the original rough draft of the logo I created from sketch #1. I wanted to keep the shape but change the panties (black area) to look more like a bikini then briefs.

Second rough draft of the logo from sketch #1

The logo above made me think of candy more than anything else so I had to change it. 

I got a second opinion and I was told that this logo looks like a butt and a bra. I'm sure different people will interpret it differently but It's actually intended to resemble a woman's hips, curves, pelvic area and upper thighs. These together form a beautiful heart shape. 

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Design : LDE Logo

A logo should communicate everything about your business that you want clients to know before ever speaking to you. That's why It was time for a total revision of the previous logo for Lovely D Entertainment. I wanted more than a logo I wanted a persona that relates to the group of people Lovely D Entertainment was created to provide services for.  Or maybe this is the person you aspire to be. The professional woman who runs her own business online and looks fabulous while doing it. She does it flawlessly without a nail broken or a hair out of place. She's a passionate, conscious woman lead by her heart, but guided by sound judgement and logic.

The branding and identity kit will be released in upcoming months.

New LDE Logo

Original Sketch

Old LDE logo

Branding: Color Emotion Guide

According to this chart Wikipedia creates balance, monster energy drinks are peaceful, Oreo's are dependable, Taco Bell is creative, Target gets us excited, Hooters is friendly, and McDonald's give us optimism.  
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